SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past week alone, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.

CM Group may not be as familiar a name as Adobe or Google, but they do own Campaign Monitor, Sailthru, Delivra, Emma, and other well known products. You can add Vuture to the list – it’s a cross-channel marketing platform for legal and professional service providers. The purchase is part of a strategy to simplify martech buying by offering a portfolio of systems for different needs. CM Group just completed a $410 million financing to support further growth.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.