Tealium, the customer data management platform, is releasing AIStream, a new solution that enables data labeling and enrichment within the streaming pipeline. The aim is to ensure that AI models are trained on clean and enriched data and can also channel AI-powered insights back into the CX layer. Tealium has also released Consent 2.0, a data privacy management suite.
Some shoppers are open to AI agents’ purchase recommendations (38%) and believe the agents speed up the shopping process (31%), but most (66%) don’t want AI making purchases for them even if the deals are better. This shows good sense given research that shows AI trying to fool human evaluators and jailbreak test environments. Of course, businesses will push ahead with AI regardless, suggesting this is a bad time to reduce government oversight.
Contentstack is launching what it describes as an “adaptive” digital experience platform, Contentstack EDGE. The platform is built on a composable architecture and includes not only Contentstack’s headless CMS but also real-time CDP capabilities from its acquisition of Lytics. The DXP is designed to respond in real-time to customer signals through AI decisioning.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.