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Tealium’s CDP to Integrate With Snowflake’s Snowpipe Streaming

Co-existing with external data stores is becoming a CDP must-have.  Tealium announced an integration with Snowflake’s Snowpipe Streaming API to support real-time access to capture, process and activate customer data. The combination of Tealium and Snowflake will establish a centralized, consented data hub and speed data ingestion for AI applications.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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