If you’re reading this newsletter, you probably buy or sell business software. This TrustRadius study gives intriguing details on how that works. You won’t be surprised that there’s a considerable trust gap between buyers and sellers. Buyers and sellers do agree that product demonstrations are the most effective evaluation tool.
I know you’d love more information about Adobe’s CDP-like Open Database Initiative, Dear Reader, but their press release has too little new information to justify a newsletter item. So I’ll give you some news about real CDP vendors instead, starting with a report that Leadspace has added the ability to target digital ads based on its lead scores and collected data.
Contentstack is a cross-channel content management system, not a CDP. But it does rely on unified customer data for personalization. In fact, it just launched prebuilt integrations for major AI platforms including Amazon, Google, IBM and Salesforce that draw on that data. It’s an interesting illustration of how much easier integration has become in recent years – which in turn shows the reduced grip that unified product suites like Salesforce have on their clients.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.