Those “martech generalists” will be hard to find: an Economist Group study for the Digital Marketing Institute finds that it’s already harder to recruit for data and analytics skills than customer experience, strategy and planning, or anything else. The same study found that technical skills are most needed by marketing departments, rating higher than creativity, analytical thinking, or marketing itself.
Salesforce quietly raised $666 million in equity last week, according to SEC papers noticed by Owler. No word from the company on what they’ll do with it.
Finally, Kubient has launched a real time bidding solution for digital out of home advertising. Because you never know when you’ll feel that sudden urge to buy a billboard.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).