Every developer knows the danger of building tools to extend a popular platform is the platform owner may add your tools as their features.  People supplementing OpenAI’s ChatGPT were reminded the hard way today when the company announced enhancements to let companies built tailored versions of ChatGPT, now a common third-party add-on, and promised a GPT Store to help developers sell the tailored versions.  OpenAI also snuck in a promise to defend Enterprise customers and developers against copyright claims, matching protections from other major gen-AI developers.

Digital Experience Platforms, which manage experiences across all customer channels, may eventually replace Content Management Systems but right now account for just 26% of the CMS market, according to this Winterberry Group study for Brightspot.  In line with that: content creation is the most common use (74%) while omnichannel experience ranks fifth at 44%.   CDPs are the third-most-common integration (29%) after Digital Asset Management (36%) and Product Information Management 30%); CRM is last 8%.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.