CDPs and analytics tools tie (37%) for the most essential components of the martech stack in a survey of 625 marketing leaders by digital experience platform Sitecore. Many other stack tools, however, were getting lower scores for delivering excellence, with DX tools at the bottom of the list (only 22%). Improbably, another data point showed 48% of those surveyed listed security as the number one consideration when choosing DX tools.
Meta faces a fine of 800 million euros (about $840 million) after E.U. regulators found it in breach of competition law by exposing Facebook Marketplace to millions of users in its wider social networks. The E.U. seeks to prevent businesses with dominance in one area (like social media) to use it to gain dominance in another area (in this case shopping). This comes as India levies a modest $24.5 million fine over WhatsApp data sharing.
A survey of over 600 marketing operations professionals shows digital maturity growing slowly, with 50% saying automation is not fully integrated. Only 7% report fully integrated channels and lifecycle personalization capabilities. Still, 85% of companies surveyed do have dedicated marketing ops teams (or person at least).
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.