Mapp Digital has added an integrated customer database to Mapp Cloud suite, which delivers email, mobile, Web, social, and advertising messages plus analytics. Mapp tools are based on components from Blue Hornet and Teradata Marketing Applications. Mapp calls the new offering a Customer Data Platform but it’s not clear it meets the CDP requirement for giving external marketing systems easy access to its data.

Here’s a number: $7.2 million. That’s how much was raised by Bedrock Analytics, which gathers consumer packaged goods sales data from multiple sources, analyzes it, and presents insights to sales and marketing teams. Don’t confuse them with Bedrock Data, which integrates customer data.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.