TechTarget Combines with Informa Tech to Expand Addressable Market
TechTarget, the platform that monetizes B2B software intent data through a large network of websites and other channels, will combine with Informa PLC’s Informa Tech digital businesses. The results are expected to be large growth in scale across global markets and verticals and a tenfold growth in addressable audience for the new TechTarget. The move will introduce Informa Tech clients to TechTarget while combining the two companies’ intent data assets.