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TechTarget Combines with Informa Tech to Expand Addressable Market

TechTarget, the platform that monetizes B2B software intent data through a large network of websites and other channels, will combine with Informa PLC’s Informa Tech digital businesses. The results are expected to be large growth in scale across global markets and verticals and a tenfold growth in addressable audience for the new TechTarget. The move will introduce Informa Tech clients to TechTarget while combining the two companies’ intent data assets.

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Mobile Apps Bounced Back in 2023

January 15, 2024

After a relative slowdown in 2022, mobile made a strong recovery in 2023 according to the new “State of Mobile” report from data.ai. Revenue, downloads and time spent all saw strong growth with nearly $1.5 billion in spending each day across app stores and mobile ads. Despite further decline across the board in 2023, mobile gaming did see double digit growth in some markets, including South Korea, France, Brazil and Turkey.

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Global Brands Unprepared for Google, Yahoo Bulk Email Requirements

January 12, 2024

A report from cybersecurity intelligence platform Redsift finds over 90% of global domains fail new requirements from Google and Yahoo that come into force on February 1. These include authenticate the domains you send from, make it easy for people to stop receiving your emails and don’t spam. Relatively few U.S. domains fail the tests — 6.52% compared with 50%, for example, in Japan.

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