B2B martech vendor Integrate has added social media marketing to its existing stable of digital, event, and content syndication tools. Social marketing features include loading target lists to LinkedIn, full-service LinkedIn ad campaign creation, integration with LinkedIn lead generation forms, and enhancement of leads with external data.   The company also expanded its cross-channel analytics capabilities.

We knew that product-led marketing, such as freemium and free trials, is increasingly popular.  But we hadn’t realized that two-thirds of businesses already offer some sort of free trial – including nearly as many B2B (64%) as B2C (69%).  That’s according to Recurly, whose study also provides lots of other information on conversions, subscription plans, churn rates, payment methods, and more.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.