B2B martech vendor Integrate has added social media marketing to its existing stable of digital, event, and content syndication tools. Social marketing features include loading target lists to LinkedIn, full-service LinkedIn ad campaign creation, integration with LinkedIn lead generation forms, and enhancement of leads with external data.   The company also expanded its cross-channel analytics capabilities.

We knew that product-led marketing, such as freemium and free trials, is increasingly popular.  But we hadn’t realized that two-thirds of businesses already offer some sort of free trial – including nearly as many B2B (64%) as B2C (69%).  That’s according to Recurly, whose study also provides lots of other information on conversions, subscription plans, churn rates, payment methods, and more.

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.