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Tenjin Adds Self-Service for Mobile Marketers

Let’s look at empowerment from a different angle. Tenjin, a mobile analytics provider, has introduced a self-service approach that makes it easier for app marketers to do their jobs. On the whole, marketers are less oppressed than consumers but more oppressed than your average partner at Goldman Sachs, so giving them more control over their fate counts as a net gain. If this all seems pretty irrelevant to you, I can also point out that Tenjin loads tons of detailed advertising and user-level behavior data into its Tenjin DataVault, so it’s building some flavor of customer database. That’s why you’re reading the CDP Institute newsletter, right?

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GE Has a Mini-Acquisition Spree to Beef Up Its Machine Monitoring Technology

November 21, 2016

Speaking of acquisitions, GE Digital recently spent $915 million to buy cloud-based field service technology company ServiceMax, $153 million for Internet of Things data integration specialist Bit Stew, and an undisclosed amount for machine learning expert Wise.io. This is all intended to build its equipment monitoring business but if you don’t think equipment data can be transformed into customer insights, you might want to think again.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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