Tenjin Adds Self-Service for Mobile Marketers
Let’s look at empowerment from a different angle. Tenjin, a mobile analytics provider, has introduced a self-service approach that makes it easier for app marketers to do their jobs. On the whole, marketers are less oppressed than consumers but more oppressed than your average partner at Goldman Sachs, so giving them more control over their fate counts as a net gain. If this all seems pretty irrelevant to you, I can also point out that Tenjin loads tons of detailed advertising and user-level behavior data into its Tenjin DataVault, so it’s building some flavor of customer database. That’s why you’re reading the CDP Institute newsletter, right?