Teradata Launches Vantage CX CDP

Established martech vendors like Salesforce, Adobe, and Oracle have mostly chosen to build their own CDPs. Teradata, which also has a long history in martech, is doing the same with new CDP called Vantage Customer Experience. The cloud-based system adds identity management, activation, predictions and decisioning to Teradata’s Vantage analytical data management platform. General availability is set for early next year.