Established martech vendors like Salesforce, Adobe, and Oracle have mostly chosen to build their own CDPs. Teradata, which also has a long history in martech, is doing the same with new CDP called Vantage Customer Experience. The cloud-based system adds identity management, activation, predictions and decisioning to Teradata’s Vantage analytical data management platform. General availability is set for early next year.
Adobe is creating a new organization to expand its sales to small and mid-size business. The new unit will offer SMB-tailored versions of Magento, Marketo, Adobe Analytics, e-signature, and Creative Cloud. Adobe’s Magento acquisition in 2018 gave it a major foothold in the SMB market.
Winning this week’s Ne Plus Obvious Award (which I just invented), a Princeton University study that found internet-connected TVs track customer data. They found trackers on 69% of Roku channels and 89% of Amazon Fire channels – and that lots of the data could be linked to specific individuals. Maybe that’s not literally obvious, since the notifications are well hidden, but if you’re surprised then you haven’t been paying attention.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).