Next, ABM platform Terminus announced a $90 million Series C, bringing total funding to $120 million. Terminus focuses on sales and marketing execution, but also includes a Data Studio that it calls “an embedded CDP”.
It’s funding all the way down today, Dear Reader. We’ll start with CDP Lexer, which just raised a $25.5 million Series B. Lexer is unusual in providing an interface for customer service agents as well as traditional CDP data unification and sharing capabilities.
Lob – which is Bol spelled backwards – provides software and a print delivery network to streamline personalized direct mail production. They just raised their own $50 million Series C, bringing total funding to $80 million (according to their Web site) or $121 million (says Crunchbase). If they also claim to have a CDP, I missed it.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.