Account based marketing platform Terminus has purchased GrowFlare, which creates “psychographic” profiles of target accounts. It’s somewhat similar to EverString, which ZoomInfo purchased last week. Crunchbase say it’s the company’s fourth acquisition, although somehow it feels like they’ve done more.
Apple to require privacy detail labeling from app developers Developers have been notified apps will have to list full information on personal data collected; how long it will be kept; and how it will be used. Consumers must also be notified of future changes. Big news!
Burger King will likely identify its customers through a mobile app, not cookies, so we have no excuse for food-related wordplay. The Trade Desk, on the other hand, is hungrily eyeing the cookie-replacement market for its Unified ID 2.0. They just signed Nielsen as a partner, following last week’s news that Criteo and LiveRamp are on board.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.