By combining its Customer Data Platform (CDP) and Communications Platform as a Service (CPaaS), Terragon, Africa’s leading data and marketing technology company, has introduced an integrated customer engagement data solution, empowering financial institutions to deliver unparalleled experiences and shift towards a customer-centric approach.
The convergence of the LATAM mobile-first society, increased connectivity, and secular trends towards digital commerce and payments, along with the rapid adoption of Web 3.0 technologies, are presenting unique and highly attractive investment and business expansion opportunities. ComCap has been active in the technology-oriented space and this report is aimed at enhancing transparency and communication between the market players, as well as financial and strategic investors. The report is divided into four sections: E-commerce, FinTech, Logistics and Web 3.0.
Nigerian fintech startup Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen their credit risk models.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.