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Testbox Raises $10 Million to Help Buyers Pre-Test Software

Marketers are getting smarter about buying software, and one increasingly common practice is to test software before buying it.  TestBox promises to make that easier by offering preconfigured test installations of selected systems, complete with synthetic data.  They currently offer test versions of several customer support systems but plan to add new categories over time.  The service is free to users, with revenue coming from vendors who pay TestBox a commission on sales.  They just raised a $10 million seed round.

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Salesforce Integrates New CDP Partners via AppExchange

June 9, 2022

Salesforce has new AppExchange partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration. Other news from the company’s Connections event includes several new product names and new integrations among its marketing, commerce, customer service, and Slack products. If that’s not trendy enough for you, they’ve dipped their toe into Web3.0 with a closed pilot of NFT Cloud , which lets users create and manage non-fungible tokens.

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Most Marketers Avoid Corporate Procurement Teams: CMO Council/KPMG Study

June 9, 2022

More on software buying: this CMO Council / KPMG study finds just 26% of marketing leaders actively partner with their company’s procurement departments.  Those who do work closely with procurement end up placing higher weight on price, vendors’ industry standing, security, and privacy practices, and less on ability to scale and to meet compliance rules.  It’s not clear this results in better outcomes.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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