Robinhood, Thailand-based food delivery app and all-in-one travel service platform, said it is collaborating with Accenture to drive advertising creativity and enhance brand experiences for advertisers on the platform.
Society Pass (SoPa), the data-driven loyalty platform in Southeast Asia, has announced the acquisition of Thoughtful Media Group (Thoughtful Media), a social commerce-focused and premium digital video multi-platform network headquartered in Thailand which has an operating presence in the US, Vietnam, and the Philippines.
Prosperia, the Mexican startup that offers B2B services for pre-diagnosis through artificial intelligence (AI) to prevent illnesses caused by chronic diseases, raised US$2 million in a seed round. The company has focused on the prevention of blindness, which becomes a consequence of chronic diseases such as diabetes. The healthtech has two products: a risk calculator, which are intelligent questionnaires that patients can fill out online only. The other product is an eye health assessment analyzed on the platform with Prosperia’s AI algorithms.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.