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The Age of Agility: Expect the unexpected. Prepare to adapt.

LinkedIn’s B2B Technology Buying Survey – LATAM Report lays out a new and dynamic landscape in Latin America, delving deeper into five key trends for technology marketers.  Marketing technology in the Age of Agility Conclusion The global pandemic has accelerated conversations about technology usage. Technology buyers need to know they are maximizing value by investing in agile solutions that offer a long, term positive outcome. Only those who are responsive to change and willing to adapt will take full advantage of the Age of Agility.

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Yaydoo secures $20M, aims to simplify B2B collections, payments

August 5, 2021

The Mexico City-based B2B software and payments company provides three products, VendorPlace, P-Card and PorCobrar, for managing cash flow, optimizing access to smart liquidity, and connecting small, midsize and large businesses to an ecosystem of digital tools.  The company has grown to over 800 customers, up from 200 in the first quarter of 2020. Its headcount also grew to 100 from 30 during the same time. In the last 12 months, over 70,000 companies have transacted on the Yaydoo network, and total payment volume grew to hundreds of millions of dollars.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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