CPG giant Kimberly-Clark is backing ad verification providers to underpin programmatic advertising after Google kills cookies, unlocking the ability to optimise media investment and enabling brands to plug automated creative. Global Programmatic Capability Lead Rachel Mervis is confident the likes of IAS, Double Verify and White Ops can deliver.

As we enter the third year of the pandemic, we see how the popularity of over-the-top (OTT) streaming increases further as the content consumption of choice. In Southeast Asia, Indonesia currently leads the region in OTT consumption, with a 40% year-over-year rise.