A survey of over 250 marketers by the CMO Council shows a (slowly) growing willingness for marketing and security teams to collaborate to protect the increasingly vital data supply chain. Almost 80% of those surveyed viewed a marketing/security relationship as extremely or very important. Fortunately, 67% of security organizations are very willing or willing to help out.

Hightouch’s new AI Decisioning offering uses all the customer data available in a data warehouse or lake and continuously experiments to identify the engagement most likely to trigger desired actions. It is aimed at supplanting manual (A/B) testing, running countless automated experiments and improving its own performance over time. Humans are still involved in defining goals and setting guardrails.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.