Private equity won’t matter after the end of civilization as we know it. That seems one step closer with news that TikTok has experimenting with a horizontal full screen format. Dogs and cats living together is next.
Zappi uses a massive database of product and advertising historical data to make AI-based predictions for how proposed programs will perform. They just took a $170 million a strategic investment led by Sumeru Equity Partners. Their previous funding totaled $22 million.
CDP value depends on delivering unified customer data, according to the CDP Institute’s latest member survey. That’s less obvious than it sounds: martech satisfaction was much higher among companies that had unified data but no CDP, than companies with a CDP and no unified data. Companies with unified data and a CDP were happiest of all. Download for more insights into CDP success rates, problems, and best practices.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).