If it seems petty for YouTube to ad block users, consider this: The Trade Desk reports that YouTube-parent Google and Facebook captured less than 47% of digital ad spend in 2023, compared with over 53% in 2019. The change reflects a shift in consumer time from walled gardens (62% in 2014 vs. 39% in 2023), to “open internet” alternatives including connected TV, streaming music, and podcasts (38% in 2014 vs. 61% in 2023).
YouTube never hid that its “free” service was really “free if you watch our advertising”. But they’ve gotten increasingly aggressive at enforcing the bargain. First they slowed load times for users who block ads and now (users say) ad-blocked videos skip immediately to the end.
CDP Tealium has announced that it is now offering customers seamless integration with EUID, an identity solution for the European market that is open source but was pioneered by The Trade Desk. Tealium already offers integration with The Trade Desk’s foundational Unified ID 2.0. Tealium customers will be able to activate data within The Trade Desk to enrich identities and reach relevant audiences.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.