As COVID-19 restrictions slowly lifted over the past year, retailers realised that consumer shopping habits created in lockdown were here to stay.
The Commonwealth Bank of Australia is going hard on retail with the unveiling of AI-enabled ‘brand discovery and deals’ app Cheddar in the same week as the launch of in-app shopping platform Little Birdie.
The latest data from e-commerce aggregator iprice analyzed the performance of the top e-commerce companies in Malaysia, Thailand and Vietnam to determine which e-commerce sites are holding the most of the market share in the said markets, and which of them have been successful in drawing social engagement.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.