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The Trade Desk Introduces Connector App Built on Snowflake

The Trade Desk now has a Connector App, the first it has natively built on an independent data platform — in this case, Snowflake. It will allow brands to share SKU-level sales and conversion data with The Trade Desk clients “in a way that makes sure that data stays with the advertiser and respects user agreements and privacy,” said CEO Jeff Green. Along similar lines, The Trade Desk also recently announced a deal to give advertisers access to product-level data from Instacart and Ocado.