The Trade Desk Launches Galileo for First-Party Data

The relaxed post-New Year’s vibe has now worn off, so we can go back to obsessing about third-party cookies.  Programmatic ad buying platform The Trade Desk is helping with Galileo, which lets marketers upload customer lists from CDPs or other sources, apply the Unified ID 2.0 identifier, and use it to track members across audiences.  It’s less comprehensive than tracking with third-party cookies, but probably as close as we’ll get with current technology.