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The Trade Desk Lets Advertisers Skip Programmatic Intermediaries

Today’s news is all about easing frustrations.  We’ll start with OpenPath from ad buying platform The Trade Desk, which lets advertisers avoid the usual programmatic bucket brigade and buy direct from premium publishers.  It’s a sign of how frustrated everyone is with the current adtech briar patch.

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SA fintech startup Stitch raises $M series A round for product, geographic expansion

February 17, 2022
CDPI Emerging Markets
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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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