The Trade Desk Lets Advertisers Skip Programmatic Intermediaries

Today’s news is all about easing frustrations.  We’ll start with OpenPath from ad buying platform The Trade Desk, which lets advertisers avoid the usual programmatic bucket brigade and buy direct from premium publishers.  It’s a sign of how frustrated everyone is with the current adtech briar patch.

More News

Next Article

SA fintech startup Stitch raises $M series A round for product, geographic expansion

February 17, 2022
CDPI Emerging Markets
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter