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The Trade Desk Lets Advertisers Skip Programmatic Intermediaries

Today’s news is all about easing frustrations.  We’ll start with OpenPath from ad buying platform The Trade Desk, which lets advertisers avoid the usual programmatic bucket brigade and buy direct from premium publishers.  It’s a sign of how frustrated everyone is with the current adtech briar patch.

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SA fintech startup Stitch raises $M series A round for product, geographic expansion

February 17, 2022
CDPI Emerging Markets
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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