The Trade Desk Lets Advertisers Skip Programmatic Intermediaries

Today’s news is all about easing frustrations.  We’ll start with OpenPath from ad buying platform The Trade Desk, which lets advertisers avoid the usual programmatic bucket brigade and buy direct from premium publishers.  It’s a sign of how frustrated everyone is with the current adtech briar patch.

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SA fintech startup Stitch raises $M series A round for product, geographic expansion

February 17, 2022
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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