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The Trade Desk to Sell Ads on Xiaomi Smartphones

Here’s a reminder of how many ways advertisers can find you: Xiaomi, which calls itself the world’s second-largest smartphone maker although this report places them sixth, has created a direct integration with The Trade Desk to sell ads on Xiaomi’s proprietary mobile ecosystem. You knew your smartphone maker sold ads, right?

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Merkle Merkury Adds New Ad Integrations

October 25, 2021

Merkle has set up so many partnerships for its Merkury identity resolution platform that it would probably be news if they stopped. But they haven’t: last week, they announced an integration that will let advertisers select audiences in Merkury and execute them through TransUnion’s TruAudience connected TV (CTV) publishing partners. The week before, Merkle announced advertisers will be able to buy Merkury audiences through the OpenX publisher inventory across display, mobile, and CTV.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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