The Weather Company Launches First Watson Ads Campaign

The Weather Company launched Watson Ads today, the first-ever consumer use of IBM Watson technology for advertising purposes. Watson Ads let consumers interact with a brand via IBM Watson, by allowing them to ask questions via voice or text and receive highly personalized information about the brand’s advertised product or offering.

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Invoca Debuts Voice Marketing Cloud, using voice conversations to shape the individual customer experience

October 21, 2016

Invoca, the call intelligence company, today launched the Voice Marketing Cloud at its annual Call Intelligence Summit. The Invoca Voice Marketing Cloud is the first solution to connect and inform the entire customer experience, delivering the same capabilities for voice interactions that digital marketing clouds from Salesforce, Adobe and Oracle bring to channels like web, email, social and display.  …

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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