The Weather Company launched Watson Ads today, the first-ever consumer use of IBM Watson technology for advertising purposes. Watson Ads let consumers interact with a brand via IBM Watson, by allowing them to ask questions via voice or text and receive highly personalized information about the brand’s advertised product or offering.
IBM will make Pitney Bowes’ location intelligence solutions available on its “BlueMix” platform-as-a-service development environment. This will make it easier for developers to embed Pitney Bowes’ location information and services in their own mobile products.
Invoca, the call intelligence company, today launched the Voice Marketing Cloud at its annual Call Intelligence Summit. The Invoca Voice Marketing Cloud is the first solution to connect and inform the entire customer experience, delivering the same capabilities for voice interactions that digital marketing clouds from Salesforce, Adobe and Oracle bring to channels like web, email, social and display. …
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.