TheyDo Raises €12 Million for Journey Analysis

TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results.  So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions.  This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought.  TheyDo just raised a €12 million ($12.7 million) Series A.