Thousands of Ads.Txt Files Enable Fraud: Sellers.Guide Study

The online advertising industry is rife with fraud, perhaps because it’s dominated by big tech and perhaps despite it.  Either way, ads.txt is one of the more effective measures at limiting the problem.  But this study by Sellers.Guide found errors in tens of thousands of ads.txt files, although the report doesn’t indicate what fraction of the total that represents.

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IT Spending Will Increase But Marketing is Low Priority: Spiceworks Ziff Davis Survey

October 5, 2022

In somewhat cheerier news, Spiceworks Ziff Davis reports that most companies (51%) plan to increase IT spending next year, even those even more (83%) are worried about a recession.  Unfortunately for many marketers, the focus of spending will be infrastructure improvements not marketing.  If you want a clearer sense of IT priorities: personalized advertising ranks second-to-last on a list of ten ways organizations plan to use artificial intelligence.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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