Thousands of Ads.Txt Files Enable Fraud: Sellers.Guide Study

The online advertising industry is rife with fraud, perhaps because it’s dominated by big tech and perhaps despite it.  Either way, ads.txt is one of the more effective measures at limiting the problem.  But this study by Sellers.Guide found errors in tens of thousands of ads.txt files, although the report doesn’t indicate what fraction of the total that represents.

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IT Spending Will Increase But Marketing is Low Priority: Spiceworks Ziff Davis Survey

October 5, 2022

In somewhat cheerier news, Spiceworks Ziff Davis reports that most companies (51%) plan to increase IT spending next year, even those even more (83%) are worried about a recession.  Unfortunately for many marketers, the focus of spending will be infrastructure improvements not marketing.  If you want a clearer sense of IT priorities: personalized advertising ranks second-to-last on a list of ten ways organizations plan to use artificial intelligence.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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