Three in Four Marketers Expect to Attend In-Person Events Again: The 614 Group Research

No one really knows what the post-COVID-19 world will look like, but everybody has an opinion. Let’s look at some today. We’ll start with this survey of marketers from The 614 Group, which found that just 19% expected in-person conferences will reach their pre-pandemic levels but 76% said they personally expect to attend. I’d interpret that to mean attendance is more likely than it seems. More here on what people miss most about their office (hint: it’s not their boss).

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Microsoft Joins Amazon and IBM in Limiting Facial Recognition Software

June 12, 2020

Microsoft today joined Amazon and IBM in limiting the privacy nightmare that is facial recognition software. IBM has left the business entirely, Amazon banned use by the police for one year, and Microsoft said they won’t sell for police use until a national regulation is in place. Yes, there’s some virtue signaling involved and there are plenty of other companies still in the business. But it’s a step in the right direction.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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