Throtle uses a combination of non-cookie methods to identify individuals across channels. It just partnered with BritePool, which encourages users to identify themselves by signing into Web sites, to track visitors across sites so programmatic ad buyers can limit ad frequency. We’ll see more such projects as cookies fade away.
IgnitionOne, a CDP with strong adtech roots, has launched a media consultancy to offer full-service operation of its platform. They position it as helping in-house staff at companies that have replaced outside marketing agencies.
The Ponemon study found that security budgets are growing despite any doubts about value received. That would be one reason why Microsoft just bought BlueTalon, which sells systems to block unauthorized data access by internal users. BlueTalon talks about security for “data estates”, which nicely captures the vast scope of data storage in today’s enterprises.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.