TicketIQ Launches FanIQ Marketing System and (Maybe) CDP
Two major trends in the CDP industry have been emergence of industry specialists and of CDPs built into operational platforms. Right on cue, ticketing platform TicketIQ has launched FanIQ, which creates unified customer profiles and markets against them. Whether it’s a CDP depends on whether other systems can also access its data. FanIQ also taps into TicketIQ’s 40 million user profiles, matching yet another trend: integration of third party prospect lists.