TikTok continues to expand its advertising business, most recently with a pay-per-actual-view ad unit called Focused View. Clients are only charged if an ad is watched for six seconds or there’s a different interaction within that period. Separately: industry observers were agog this week at reports that TikTok is planning fulfillment centers to support its e-commerce ambitions.
Some media companies are more responsible than others. Google has taken the next step in supporting password-free authentication by adding passkey support to Android and Chrome. Passkeys are unlocked with a fingerprint, face, or screen lock, but are built to the industry-wide FIDO standard so they can be used across different platforms.
Tealium has announced a new consent management framework that creates tighter integration between consent capture and data usage. Other enhancements include an ecosystem of identity third party identity solutions and no-code event data collection. The new ecosystem is in place now while the other features are available for early access on a limited basis.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.