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TikTok Launches Small Business Ad Buying Tools and Credits

Video platform TikTok has been in the news recently for everything from trolling politicians to spying on users. But that’s all a distraction from what really matters, which is selling ads. They just launched a self-service ad buying platform and $100 million in ad credits to help small businesses do just that.

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Acquia Offers Digital Experience Platform

July 15, 2020

Acquia has consolidated its recent acquisitions into Drupal Cloud for Web content management and a Marketing Cloud that includes the former AgilOne CDP and Mautic marketing automation. The two clouds are positioned as part of a larger Open Digital Experience Platform. The Marketing Cloud also includes Acquia’s Lift personalization and Maestro campaign governance tools. Actual integration doesn’t yet include shared customer profiles although that’s planned for some time next year.

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Strong Culture Key to Digital Transformation: Harvard Business Review Analytical Services Report

July 13, 2020

Maybe you’re skeptical about digital transformation. This Harvard Business Review Analytical Services study found it’s working well in Asia-Pacific: 40% of respondents said it’s helping them bring new applications to market more quickly, compared with 23% across other regions. The study says stronger corporate cultures in APAC are the big difference.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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