Video platform TikTok has been in the news recently for everything from trolling politicians to spying on users. But that’s all a distraction from what really matters, which is selling ads. They just launched a self-service ad buying platform and $100 million in ad credits to help small businesses do just that.
Acquia has consolidated its recent acquisitions into Drupal Cloud for Web content management and a Marketing Cloud that includes the former AgilOne CDP and Mautic marketing automation. The two clouds are positioned as part of a larger Open Digital Experience Platform. The Marketing Cloud also includes Acquia’s Lift personalization and Maestro campaign governance tools. Actual integration doesn’t yet include shared customer profiles although that’s planned for some time next year.
Maybe you’re skeptical about digital transformation. This Harvard Business Review Analytical Services study found it’s working well in Asia-Pacific: 40% of respondents said it’s helping them bring new applications to market more quickly, compared with 23% across other regions. The study says stronger corporate cultures in APAC are the big difference.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.