TikTok’s ad revenue, variously estimated at $13.2 billion or $18.0 billion for all of 2023, doesn’t come close to Amazon, let alone Google or Meta. But the company is working to grow it. Its latest effort is a cookieless ad targeting tool called PrivacyGo. It takes a data clean room-type approach with the additional privacy-protecting features.
Amazon’s ad business continues to grow, reaching $10.7 billion the second quarter of 2023, up 22% from the same quarter last year. Amazon still trails Meta ($32 billion for the quarter, up 11%) and Alphabet ($58 billion for the quarter, up 3% ) but the gap is closing.
Lytics has added a new module, Vault, for data governance and privacy management. Features include data encryption, consent management, and a data clean room. It’s all accessed through a unified interface.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.