TikTok Offers Cookieless Ad Targeting

TikTok’s ad revenue, variously estimated at $13.2 billion or $18.0 billion for all of 2023, doesn’t come close to Amazon, let alone Google or Meta.  But the company is working to grow it.  Its latest effort is a cookieless ad targeting tool called PrivacyGo.   It takes a data clean room-type approach with the additional privacy-protecting features.