TikTok has been under fire for sharing private information with Chinese government agencies. The company is reportedly attempting to appease lawmakers with a $1.5 billion ”transparency plan” for independent review of its code and video selection algorithms. The politics here probably matter more than any technical details, but it’s worth a try.
Google’s proposed Topics API targeting mechanism – which tagged users with a few interests based on recent site visits – always seemed questionable from a privacy standpoint. Sure enough, the technical standards arm of web governing body World Wide Web Consortium (W3C) has rejected it. Coffin, meet nail.
Netherlands-based CDP Invenna is merging with Human Inference, which offers data quality and identity resolution technology. Both firms are owned by The Data Agency, which owns a number of customer data-related businesses. Human Inference will be offered as a separate product and as a module within Invenna.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.