TikTok Overtakes YouTube in U.S. Time Spent
You know TikTok is hot, but did you know it’s expected to attract more time than YouTube among adult U.S. consumers this year? If you’re a marketer itching for a piece of that action, you may also want to know you can now publish TikTok content using Hootsuite, Sprinkler, Emplify, Sprout Social, Khoros, Brandwatch, and other systems. Also, they’ve added a WooCommerce integration that can synch entire store catalogs to TikTok, and use the TikTok Pixel to track ad results.