TikTok, which had previously announced the linkup, is providing Shopify merchants a way to reach new audiences in the TikTok community. Consumers will also be able to utilize the TikTok for Business Ad Manager through the Shopify dashboard.
Neustar has other news: they just launched Fabrick Impact Assessment, which will predict the impact of cookie- and device ID loss on your company’s media and measurement investments. There’s a free tool that gives a rough answer based on how much advertising a company does in different channels, and a more elaborate version that (apparently) applies an impact score to specific vendors. Need we add that Neustar’s offers identity alternatives to cookies and device IDs?
Airlift, which expanded from an Uber-like transit booking service to an online shopping platform for customers in Karachi, Lahore and Islamabad has raised $85 million. Plans are to expand the business globally.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.