TikTok is limiting advertisers’ ability to target personalized messaging at U.S. teens to a few broad options like location, language, and device-related information. (Meta imposed similar restrictions last year.) TikTok has also introduced a tool to allow advertisers to easily label AI-generated content as required by the platform’s policies.
Stack owners and the wider business are both “clearly loving martech,” according to Clevertouch’s fifth annual State of Martech Report. It’s a huge improvement on a few years ago when 30% were struggling to implement it and realize value. The main positive cited (by almost 90%): increased internal efficiency.
One click on an “easy button” will block all AI bots including scrapers and crawlers for customers of cloud security platform and content delivery network Cloudflare. The aim is to defend content creators and their intellectual property from those building genAI LLMs. Top AI bot request volume on Cloudflare sites comes from Bytespider (owned by Bytedance), which honestly could hardly sound more sinister.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.