Worried you won’t be able to target individuals based on their data? Relax; that future isn’t here yet and, in fact, the options are growing. TiVo, whose cute little boxes quietly track TV viewing in more than 2 million households, just announced it will share the information with Tru Optik’s OTT Marketing Cloud, allowing advertisers to build custom segments based on TV viewing habits and even to retarget TV ads at specific households.
Hi, I’m Jamie, resident intern in the CDP Institute Department of the Obvious. The office is closed today so it’s up to me to put out the newsletter. Fortunately, I’ve accumulated lots of obvious research. Here’s a study from sales management software company Altify that finds companies with effective sales processes have bigger deals and shorter sales cycles. They also found that buyers trust independent experts more than the selling company’s CEO. Yep, that’s obvious.
GDPR is the granddaddy of all data access stories.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.