Most shocking of all: the best customer experience comes from telcos and airlines. So says Brandwatch, which ranked TMobile, American Airlines, and Southwest Airlines in the three top slots of its CX report. Maybe they were grading on a curve?
CDP BlueVenn has added a connector for consumer and business data aggregator FullContact. BlueVenn users will be able to enrich existing customer profiles with FullContact data, including cross-channel identifiers to improve identity matching. FullContact has been expanding enrichment partnerships: its Web site lists an existing connector for the Lytics CDP and a planned connector for Segment.
You know a tech trend is old news when it reaches the New York Times.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.