AI model builders now have one less excuse for not paying publishers to use their data: TollBit has launched a marketplace that makes it easy to license publisher content. The system, which has already onboarded 200 publisher websites, also monitors for data collection bot traffic. TollBit just raised a $24 million Series A, bringing total funding to $31 million.
Continuing its steady product expansion, self-described “composable” CDP Hightouch has launched a solution to empower CTV advertisers. The solution will help target, match, and measure first-party audiences across the CTV landscape of DSPs, OEM platforms, and measurement tools. It supports programmatic and direct activation and enhances first-party audiences with third-party data licensed by Hightouch.
Demand gen marketers are less than thrilled with their martech stacks: this Activate survey finds just 10% consider their stacks extremely effective, and 18% consider them somewhat or extremely ineffective. The ineffective rate soars to 38% among marketers who did not meet 2023 demand gen goals. Marketers who exceeded their 20023 goals also had better data: they were much more likely to provide sales teams with engagement history, lead scores, and behavioral data.
Not only do 64% of consumers believe AI will improve and speed CX, CX leaders seem to agree with 42% making the use of AI a top priority. These figures come from a survey by Genesys on the customer service component of CX. While only 11% of consumers rate service as excellent, 63% do say it has been getting better.