Voice and text analytics vendor Topbox has raised $5 million for its own expansion. They specialize in converting unstructured interaction data such as call transcripts and social media posts into structured forms that can analyzed. That’s really tough, in case you were wondering.
European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.
We don’t usually let Jamie, our Department of the Obvious intern, look at academic research because there’s so much obviousness that he gets overexcited and then needs a nap. But he somehow uncovered this study, which found that people will exercise more if you pay them. We thought it might be a joke but apparently it’s legitimate.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.