Most CDPs are focused on marketing, but the category also includes customer success platforms like Totango. Speaking of Totango, they just merged with Catalyst, a customer growth platform. The goal is a complete view of customer health as well as account, cross-sell and upsell management.
TransUnion’s marketing arm TruAudience is partnering with data clean room vendor Samooha, which was purchased last year by Snowflake. Users will be able to access TransUnion’s marketing identity graph natively within Samooha and securely collaborate in sharing customer data without compromising privacy.
In-game shopping – cleverly called “gcommerce” – is an intriguing alternative to advertising within walled gardens or on the open Web. SCUTI offers a rewarded shopping marketplace integrated with 120 games reaching around 50 million monthly users. They just announced a $10 million in Series A funding, bringing total funding to $17 million.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.