TouchCR Marketing Platform Integrates Data from All Salesforce.com Products
TouchCR is a just-launched Salesforce AppExchange app that can gather data from all Salesforce.com products to build a unified customer profile, append external data, and then produce reports and segmentations including enhanced RFM (Recency, Frequency, and Monetary Value) scores. The segments and scores can be fed to external systems to use in campaigns. According to TouchCR, it’s the first system to unify data from all the Salesforce clouds. It doesn’t appear to integrate non-Salesforce data.