TowerData Adds Intent Data to Target Emails and Web Personalization

Next, we have email data provider TowerData announcing real-time “access to recent browsing and search-based purchase intent data aggregated from 10,000 stores and 7,500 brands across thousands of shopping sites”, which can be used for Web site personalization in addition to email targeting. Having access to all that data is what’s new for Tower. But this is really more about cross-channel integration than email.