Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

About 21% of global consumers use an ad blocker, according to this Blockthrough study.  The rate has been roughly flat for the past few years, rising slightly for desktop users and falling for mobile devices in 2022.  The more intriguing news is that 95% of adblock users agree to allow non-intrusive ads when given the choice.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.