Meanwhile, TransUnion announced a deal to buy Tru Optik, which helps advertisers address 80 million U.S. households on connected TVs and other devices. The deal extends TransUnion’s push into identity and audience products for marketers.
Here’s a spoonful of CDP news to start your week: Lytics has added Predictive Audiences, a self-service interface to its existing tool for building lookalike models. Users just pick a target audience and the system builds a formula to find similar people.
Now that CDP Institute has a weekly privacy newsletter, I feel less need to publish privacy horror stories. But this Intertrust report is still worth mentioning: 85% of COVID-19 tracking apps leak private data and 71% of all healthcare apps have at least one serious vulnerability. It’s not exactly surprising, but still shouldn’t be accepted without a fuss.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.