TransUnion Launches Identity-Based Marketing Services

Plenty of companies are eager to help marketers replace cookie data.  Big 3 credit bureau TransUnion has joined the crowd with TruAudience, a trio of products that include identity resolution, advertising audiences based on third party data, and look-alike audiences based on a client’s own customers.  TransUnion says the services don’t use any protected financial data.

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Brands Grow More Concerned About Loss of Cookies; Agencies and Publishers Are Calmer

August 26, 2021

At the start of 2021, brands, publishers, and ad agencies were all about equally worried about losing third-party cookies.  That changed in a follow-up survey, which found that publishers and agencies are less worried than before while brands’ concern has grown.    An optimist might think agencies and publishers have developed plans that brand marketers don’t understand yet.  A cynic might suspect agencies and publishers have realized they’ll make money no matter what.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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